Passion for African fashion

Authentically South African

WAG is the fashion label that was founded by designer Sheray Goliath in 2003. Sheray Goliath is a born and bred Capetonian who was taught sewing by her grandmother at the age of eight. WAG fashion produces a wide variety of modern styled garments in African prints and solid colours.

The garments are being made in the main branch in the heart of Cape Town. The combination of well trained stylists and and the option to have anything made in your choice of color in an hour all contributes to the awesome vibe. WAG also creates a platform of job creation for locals. It just doesn’t get more homegrown than this!


WAG is being sold in our stores in Cape Town and here on our website.


WAG Fashion
Long Street 62, City Centre, Cape Town, 8000
South Africa